The focus of the successful event format SpotOnRFID is to raise the awareness of the region as the RFID Hotspot in Europe. It highlights with specialist lectures and technical presentations the application fields, the developments as well as the competences in the area of RFID. SpotOnRFID is more than an event. Its community consists of the experts in the field of RFID technology and brings use cases and best practice applications to the people. The development of RFID has a long tradition in the South of Austria. There a lot of world leading companies, which have very good reputation in the industry.